Brands take to OOH this Black Friday
43% of 16-34 year olds planned to shop during either Black Friday or Cyber Monday this year*, so it’s no surprise that brands such as British Airways, Curry’s, HMV, PlayStation and Figleaves capitalised on the flexibility of Out-of-Home to tailor their ads throughout this popular shopping time.
65% of urbanites are aware of both Black Friday and Cyber Monday*
British Airways promoted its ‘Black Friday Deals’ and ‘25% off certain flights’ across our London Underground network. The ads encouraged commuters to get in the holiday mood with exotic and vibrant images.
Curry’s ran ads across our digital assets promoting its Black Friday deals with alliterative copy to showcase the products they have on offer, with the messaging: ‘Tones of TV’s, Lots of Laptops, Crammed with Cleaners’.
48% of urbanites agree that Black Friday and Cyber Monday are great opportunities to grab Christmas bargains*
PlayStation also advertised its ‘Great Deals all Weekend’ with its recognisable controller icons making up the words ‘Black Friday’.
Our retail DOOH assets were also used to carry Black Friday deals. Throughout Westfield London, ‘The Home of Entertainment’, HMV, deployed unmissable bright copy advertising its ‘Crazy Deals’, highlighting some of the many offers it had in store.
24% of urbanites planned shopping during either Black Friday or Cyber Monday this year*
With over 6000 styles from over 200 brands, UK-based online lingerie company, Figleaves took its Black Friday campaign to digital screens in the London Underground. Targeting early commuters, the ads promoted its luxury lingerie and swimwear, advertising 50% off and free delivery.
With almost half agreeing that they often don’t know what they want to buy when shopping during these sorts of events*, our assets provide the perfect platform to encourage and drive spontaneous purchases.
*According to work.shop.play.