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Celebrities on the Commuter Catwalk

Besides being fierce, beautiful and incredibly successful, what do Rihanna and Victoria Beckham have in common? 

This September these powerful women have used OOH to shout about their new brand launches. These incredibly impactful campaigns have transformed the Tube into a catwalk.


Celebrities on the Commuter Catwalk

At Knightsbridge Tube station, Rihanna chose a station domination to debut her new make-up line in partnership with Kendo, Fenty Beauty. 

According to Rihanna, "Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. […] I wanted everyone to feel included." 

Dominating Kensington escalators with DEPs, Silver Centres and more – it was hard to miss this campaign. Even Rihanna showcased it on her Instagram: “

Knightsbridge Underground Station #FentyBeauty” 

Celebrities on the Commuter Catwalk

Celebrities on the Commuter Catwalk

This month, Victoria Beckham and Estee Lauder have also introduced their brand new beauty collection. Being sold exclusively at Selfridges, the campaign targeted shoppers before hitting the high street department store with an Oxford Circus 5 Way corridor domination.

Images of make-up covered the ceiling, while Victoria Beckham’s polished visage watched as passers-by flooded through the corridor. 

Victoria Beckham liked the campaign so much she took to Instagram, saying: “Make the Tube your runway! See you at Oxford Circus x VB #VBxEsteeLauder

Celebrities on the Commuter Catwalk