Vote for Europa Park and Exterion Media's #Nextstop Campaign
Last summer, Exterion Media’s iconic wrapped buses played an essential part in an interactive summer campaign - which gave British fans of Europa-Park theme park the chance to meet mascot, Ed Euromaus, as he toured London in his very own branded bus. The campaign, which was developed by creative communications agency collab-ed, has been shortlisted in the Creativepool Awards for ‘Best Integrated Campaign’.
The campaign successfully captured the attention and hearts of Londoners, and helped establish Eurowings, Europa-Park, Stuttgart Airport, and the State Tourist Board Baden-Württemberg as leading brands in the UK tourism market.
Combining out-of-home (OOH) with social media, experiential, video, and digital media touch points, the campaign reported enormous reach figures and high levels of consumer engagement around the #nextstop campaign hashtag – driven by the impact of Ed’s wrapped bus.
Read more and vote for #nextstop to win ‘Best Integrated Campaign’ here.