Exterion Media helps Europa Park Mascot Ed Euromaus find his #nextstop
Exterion Media’s iconic, wrapped London buses played an essential part in Europa Park’s interactive campaign at the end of July.
British fans of the theme park had the chance to meet its mascot, Ed Euromaus, as he toured London by bus. Londoners were encouraged to tweet @EdEuromaus, using the hashtag #nextstop, to let him know where they had seen the bus and where it was heading to next. Passers-by were also encouraged to tweet photos of the bus as part of this campaign.
Those who got involved in the campaign received a special Oyster card holder, some of which contained a free one-week London travel card.
The campaign was planned and booked by Collab-ed Creative.