Exterion Media and Crowdcube team up for Bank station domination
Exterion Media has partnered with Crowdcube to transform London’s Bank station. Crowdcube’s first high-impact campaign on London’s Underground will target the investor community, an audience regularly found in the walkways of the station.
Crowdcube selected Exterion Media for its eye-catching launch campaign because of the media owner’s unparalleled access to a wealthy, city working audience. As well as dominating Bank underground station, the campaign also features tube car panels and 16-sheets throughout London Underground.
Crowdcube, the world’s leading investment crowdfunding platform is looking to boost its 100,000 strong investor community through the eye catching advertisements. The posters feature real investors that have put money into businesses funded on Crowdcube, including Chilango, LOVESPACE and Zero Carbon Food to really bring the message to life.
Jason Cotterrell, Managing Director, Exterion Media UK, commented “Crowdcube came to us for its launch campaign because of the sheer breadth and choice available in our network. Crowdcube needs to target a wealthy, urban, city-working audience so a Bank ‘station domination’ is a logical and impactful way to speak to these individuals. We’re committed to bringing relevant and engaging content to Londoners as well as helping brands target the right type of audience for their message. This campaign demonstrates the benefits of a targeted approach to an ad campaign for both consumers and brands.”