Exterion Media and UGG partner to create a disruptive new approach to engaging consumers in London
London’s New Routemasters are eye catching in traditional red. But we’ve been given special dispensation by Transport for London to paint them as part of the Year of the Bus celebrations, allowing brands a level of exposure never seen before on London buses.
UGG is the latest brand to take advantage of this head turning and memorable approach to advertising. By painting New Routemasters white and adorning them with UGG’s ‘This is UGG’ campaign artwork, the brand is cutting through the clutter in the Capital, driving consumer engagement and conversation.
The buses allow UGG not only to directly engage with an important London retail audience at a key seasonal time, but to do so with absolute creative quality and impact. Winter is an important season for UGG and, with hundreds of brands fighting for attention in the run up to Christmas, the campaign will help it stand out on the high streets.
We’re delighted to add UGG to the roster of brands that have used this disruptive approach to engaging consumers in London.