Metro engages London commuters through witty campaign on the Underground
In September 2015, Metro ran a high impact campaign with Exterion Media on the London Underground, looking to cement its position as an intrinsic element to the commuter experience in the Capital, a 'go-to' source of information and entertainment.
Running on Exterion Media’s impactful cross-track 48 & 16 sheets and inside tube carriages, Metro's witty messaging engaged commuters in a timely and contextually relevant manner. The ads not only drove audiences to take action, but also led people to talk about the ads, engaging in a dialogue with the brand and spreading the word about the OOH adverts.
The campaign had a significant impact on brand consideration, ultimately driving Metro’s readership. Chris Dunne, Head of Consumer Marketing at Metro said, "the combination of being contextually relevant and creating entertaining copy allowed Metro to be seen as a commuter’s perfect companion – likeable, useful and interesting!”
For more details on the results of this campaign click here.