Keeping Insight at the heart of our business - Exterion Media are nominated twice at the 2016 MRG Awards
We are delighted to announce that Exterion Media, Europe’s largest privately owned Out-of-Home advertising company, has been nominated in two categories at the prestigious 2016 MRG (Media Research Group) Awards – Best Research Team (Media Owner) and Best Research Initiative.
Exterion Media are competing against ITV Audiences and JCDecaux in the Best Research Team category.
After the release of Exterion Media’s ground-breaking new London Underground study, The Engagement Zone, we’ve has also been shortlisted for Best Research Initiative. This was a one-of-a-kind study on the London Underground using a combination of eye-tracking and skin conductance response data, in-depth interviews and surveys through Exterion Media’s 11,000-strong consumer panel work.shop.play.. The study revealed invaluable insight about the London Underground audience and their response to Out-of-Home advertising. Exterion Media joins Facebook, ITV and Nelsons in this category.
The MRG Awards specifically celebrate the achievements of the media research industry – recognising the very brightest and most creative media research talent. Research and insight teams are the heartbeat of media and high calibre research can add a crucial creative and competitive edge to a media entity.
We are looking forward to the awards ceremony, which takes place on 18th November!