O2 and War Child promote Passport to BRITs Week with Exterion Media
As part of BRITs week 2016, War Child together with 02 launched a dynamic DOOH campaign with Exterion Media to promote its Passport to BRITs Week, a series of intimate gigs across London to help raise money for children affected by war.
With the hashtag #WearItForWarChild, the campaign encouraged commuters on the O2 network to send in a selfie wearing a band t-shirt for a chance to win exclusive access to some of the biggest names in music, including Coldplay and Florence + the Machine.
Running across Exterion Media’s LCD screens on the London Underground, the campaign itself was in the style of a t-shirt, very fitting for the occasion!
This campaign was planned and booked by Havas Media and Posterscope.