Société Générale wraps up Rugby World Cup sponsorship
Calling all City workers! Have you spotted this eye-catching train wrap for French bank Société Générale on the Waterloo & City Line recently?
For Société Générale it’s a bold departure from more traditional advertising formats and a clever idea. The train will create a really immersive experience for passengers and build excitement for this world-renowned sporting event. And, what’s more, the Waterloo & City Line delivers the bank’s target audience – business commuters – in abundance. In fact, 93% of people on the line are travelling for work/education reasons!*
We’ve worked closely with PSI, Carat France and TfL on this project, and the wrap will continue until November this year so you have plenty of time to spot it!
*Source: Transport for London