Timberland harness the power of digital dynamic Out-of-Home for the first time
To celebrate their Sensorflex comfort system and its heritage Yellow Boot brand, Timberland are harnessing the power of digital dynamic in Out-of-Home using Exterion Media’s assets to inspire urban audiences.
Targeting ‘Outdoor Lifestylers’ across the UK, the campaign across Exterion Media’s digital screens in transport hubs and high-footfall retail environments will showcase creative that dynamically updates. Using data to deliver targeted inspiring content, the campaign will not only highlight local places of interest and proximity to store information but also distance in steps and metres, estimated walking time and even calories burned.
Andrea Kengelbacher, marketing coordinator, from Timberland commented: “Our new Sensorflex technology provides all day comfort whatever the terrain so it is ideal for urban adventurers. Using the latest technology in Out-of-Home we can promote the collections directly to people with an interest in outdoor lifestyles, and inspire them to explore new destinations and our stores.”
This campaign is being deployed in partnership with Posterscope and Vizeum; using Posterscope’s dynamic Liveposter Platform.