TSB takes local banking to local buses
Bus is the ultimate high street medium, acting as a moving billboard which is welcomed by 79% of people, according to our research*. Advertising on a bus enables brands to communicate their message to a large and valuable audience, quickly and affordably. They can become the centre of attention, reaching audiences on the high street and on the road, and the 5.2 billion people who travel on buses in the UK each year.
This year, TSB bank realised the potential of bus advertising, making it an integral part of its advertising strategy and taking some of the focus away from TV.
The bank has since booked further campaigns with us after seeing the benefits of advertising to the masses. But don’t just take our word for it, read what Sophie Pemberton, Account Manager for TSB at Manning Gottlieb OMD had to say;
“TSB have always been big believers in outdoor but haven’t used bus formats until earlier this year. London is a key region for TSB as there is a huge amount of opportunity here. By using buses we’re able to gain cut through in a hugely competitive market, be contextually relevant with messaging and get straight to the consumers we want. The clients are really happy with the campaign and we’ll hopefully see more of the same going forward!"
Interested in finding out more about bus advertising? Visit our dedicated page here.
*According to Work.Shop.Play.