Exterion Media delves into the fashion and beauty world with the launch of The Urban Edit
This year the fashion industry brought in £46 billion to the UK economy, employing close to 1 million people across the country. Perhaps more importantly for marketers, it plays a significant role in the lives of consumers. To explore the trends that influence the fashion world, and provide valuable audience insights for advertisers, marketers and creatives, Exterion Media has created the ultimate giude: 'The Urban Edit'.
The urban audience and fashion go hand-in-hand. Whilst London holds the title as the number one shopping destination in the world and is home to one of the ‘Big Four’ fashion weeks, Brits are also passionate about their local high streets and connected to them via a network of transport links across the country. This transport network remains pivotal in influencing shoppers as they flock to retail stores and outlets in search of the latest look.
However, with more and more shoppers browsing and buying on mobile and tablet devices, fashion and beauty brands are turning to new ways to reach and engage with their audiences. From London Fashion Week’s use of real time data to stream live shows and daily highlights, to Clinique’s touch screen digital pods at Westfield, the fashion industry is embracing innovations in technology.
We know urbanites are constantly seeking inspiration and want to try new things. We know they are time poor and hard to reach via other media channels, so the best time to reach them is when they are out and about. And we know that to truly engage with them, brands will need to thoroughly understand their target audience.
If you would like to hear more about the Urban Edit, please contact firstname.lastname@example.org to arrange a meeting.