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87% urbanites like that each city in the UK has its own unique identity

Newcastle

According to members of our award-winning urban community, work.shop.play., we’re lucky to have a variety of different cities across the UK, each with their own identity and unique attributes.

The urban audience are keen to explore these different cities, with 70% agreeing they like to venture up and down the UK to experience these different urban identities for themselves.

Outside of London, the next most popular city the urban audience to have visited was Manchester (33%), followed by Edinburgh (33%) and Birmingham (25%)! Edinburgh was described by our panel as being the most relaxed city in the UK (24%), with London being the most cultural (61%) and Glasgow the most friendly (26%).