What mood are you in, London?
Are you feeling playful or in the mood for sophistication? That’s the question Magnum are putting to Londoners with their eye-catching new Routemaster buses.
These pink and black wrapped buses are part of Magnum’s campaign to promote their new limited edition ice creams and, in a media first, each bus is equipped with free WiFi.
Five of the iconic Routemaster buses will use free WiFi to take passengers to a Time Out-hosted microsite featuring recommendations on things to do in London. The recommendations are based on whether the user is feeling playful or sophisticated, reflecting Magnum’s limited edition ‘playful pink raspberry’ and ‘sophisticated black espresso’ flavours.
So London, what mood are you in?