ZenithOptimedia jumps on board with Exterion Media
Exterion Media hosted a ‘Loving Bus’ Out-of-Home Day on Wednesday 10th February at ZenithOptimedia, showcasing the effectiveness of bus advertising on a BUS!
We parked a Calvin Klein (CK2) wrapped New Routemaster bus outside ZenithOptimedia’s London HQ and invited its employees to jump on board to take part in a bus quiz and for a free lunch.
The bus was filled with powerful bus facts that were also the answers to the quiz questions and, once the participants had completed the quiz, we gave them some freebies including a sample of the CK 2 fragrance that the bus was advertising.
With 6.5 million bus journeys being made every day, covering 86% of the top 80 urban areas, bus really is the ultimate high street medium!