Insight and Data

Global is not just about engaging audiences and great products. We continuously invest in research to gain critical and objective insights into the Out of Home audience, understanding them and engaging them. Using both existing industry research and commissioning our own dedicated research, we have a wealth of knowledge available to us and our clients on the Out of Home audience and how to reach them. 

Find out about each of our  research tools and studies below. 

In addition to this, each of our markets conduct their own research into the Outdoor audience. To find out more about these studies, please visit our market websites research sections by clicking the links below. 

England, Scotland & Wales

Northern Ireland

Ireland

France (en français)

Netherlands (in het Nederlands)

Spain (en español)