Benetton runs a high-impact Out-of-Home (OOH) campaign across London

Last month we spoke about Benetton’s return to OOH with their revolutionary spring/summer campaign using our range of formats in Paris, Madrid and Barcelona. Of course, they didn’t forget about London!

United Colors of Benetton has chosen Exterion Media’s formats to deploy a campaign throughout London on both London Underground and on London Bus. This is to advertise their spring/summer 2018 campaign: ‘Revolutions start in spring’ and promote their new flagship store in central London.

The two-week OOH campaign running at Oxford Circus tube station reaches consumers whilst they are in a spending mind-set at the busiest shopping street in Europe. Oxford Circus’ ‘5 Ways’ is one of the many immersive opportunities that Exterion Media offers at London Underground stations.

Benetton also activated another two-week advertising campaign across central London T-side Buses, reaching the Capital’s urban audience. With 3 in 4 urbanites visiting London’s high streets at least once a week, Benetton can reach their target audience across central London.

Michel Helmes, International Sales Director at Exterion Media, said: “Following their latest OOH campaign with Exterion Media in Paris, Madrid and Barcelona, the multi-format OOH campaign in London ensures impact, coverage and repetition.”


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