Exterion Media supported Giorgio Armani as it celebrated #EALiveInLondon

Giorgio Armani, the Italian fashion designer, was in London last week to celebrate #EALiveInLondon with special events like the Emporio Armani Spring 2018 show at London Fashion Week and the grand opening of their new concept store on Bond Street.

Exterion Media, supported the brand’s communication for those two important events by showcasing their ads on Central London buses, reaching a wide audience as it travelled through the Capital. 


Marleen De Backer, International Sales Director at Exterion Media, said: “The bus campaign with Armani helped our client to build momentum for their brand’s new store opening prior to London Fashion Week. With 3 in 4 urbanites visiting London’s high street at least once a week, Armani reached their audience in close proximity to the point of purchase at a time of the day when other types of advertising would struggle.”

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