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German fashion platform About You launched in the Netherlands this fall

Exterion Media Netherlands supported the official launch of the fashion shop and the promotion of the online retailer by showcasing their ads on a national Out-of-Home campaign, reaching a wide audience around the country.

About You deployed their national OOH campaign using a mix of creatives on a range of digital & traditional formats across train stations, shopping malls and street furniture in different key locations.

Alexander Bellin, Director Online Marketing and Marketing Intelligence at About You said: “the multi-format OOH campaign with Exterion Media Netherlands worked perfectly alongside a wider media campaign on radio, TV, print and digital.”

Michel Helmes, International Sales Manager Benelux Germany Austria at Exterion Media, added: “Exterion Media is a key player in OOH in the Netherlands. We reach over 70% of the Dutch population, making us perfectly placed to display a national campaign. The Multiple Out-of-Home platforms campaign in The Netherlands worked to complement other media channels in conjunction to boost ad recall and drive the audience to take action and visit About You’s online platform.

About you has become one of the leading players in the online retailer sector in Europe. It is starting to be known as the “place to be” where consumers that are not looking for something specifically go to get inspired. 

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