Gum Litter Taskforce

In an innovative digital campaign, the environmental organisation The Gum Litter Taskforce has partnered with Exterion Media Ireland to bring an interactive game to Dublin’s Heuston station.

The browser-based game allowed people to control and play the interactive game on the Transvision screen using their smart phone as the game controller. Commuters were asked to bin as many pieces of gum as possible in an attempt to make it to the top of the leader board.

The arcade-style game, Bin it Your Way, formed part of The Gum Litter Taskforce’s wider campaign to promote a behavioural change among gum-droppers. Targeting the 15-35 year old age group in particular, the game took over Heuston Station’s giant screen, entertaining passengers waiting for their train over ten days in July.

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