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Motel One Group chooses Out-of-Home to promote the launch of its new hotel in Manchester

Motel One Group, the German budget-design hotel company, chose Exterion Media’s Out-of-Home products to promote the launch of its second hotel in Manchester. The new hotel, situated on Cross Street, launches after the success of its hotel in Manchester’s Piccadilly Street.

The German operator campaign is running across T-side Bus formats, reaching a wide audience as it travels through Manchester. According to ATS Euromaster case study, over 217,000 people in Manchester have seen Bus advertising in the last week.

Nastasja Tschunke, Marketing Manager at Motel One Group, said: “We chose Out-of-Home as the right format to boost ad recall and drive the audience to take action and book our new hotel. Advertising on buses gives us the opportunity to stand-out and engage with tourists on-the-go and urban audiences across the city.”

Marleen De Backer, International Sales Director at Exterion Media, added: “The Bus campaign with Exterion Media broadcasts Motel One Group’s latest campaign to connect with all of Manchester. This format ensures impact, coverage and repetition”.

Motel One Group has become one of the leading players in the budget sector, with 55 hotels in different European countries like Germany, Austria, UK, Belgium, the Netherlands and the Czech Republic. The portfolio is increasingly shifting to other European countries.



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Information

  • Format: Bus
  • Location: UK
  • Sector: Travel
  • Client: Motel One Group
  • Date: September 2017