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Orientouch deploys tactical OOH campaign using Exterion Media France’s programmatic tool

Orientouch, a company that organise large-scale events targeting the oriental community in Europe, ran a tactical campaign to promote its TOUCH Music Live product with Exterion Media France using their programmatic tool – OOHptimizer.

Exterion Media France’s OOHptimizer tool allows direct access to its inventory in real-time, giving clients the ability to purchase OOH assets according to specific criteria such as proximity to POS, asset location, sociodemographic requirements, budget and more.

The main advantage of OOHptimizer is the ability to choose assets that correspond exactly to a brand’s campaign objective. When an ad campaign is purely tactical, this tool stands as a strong alternative to network buying

Marleen De Backer, International Sales Director, said: “Orientouch’s specific campaign objective based on targeting a niche audience demonstrates how OOHptimizer can respond to an advertiser’s objective and budget efficiently. Thanks to this tool, we were able to select the closest assets in Paris’ Chinatown, creating a complete ad hoc and tailor-made campaign for our client.” 

TOUCH Music Live, launched on Sept 4th, is a new live music concept designed by Orientouch Entertainment, allows music lovers to enjoy music in its purest form and get close to their favourite artist. This European tour targets Chinese audiences from Europe’s main cities.

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