Paris Region uses high-impact DOOH advertising at key London Underground stations

Paris Region has run a campaign on D6’s at key London Underground stations, including our high-impact advertising space on the Hello London icons at Canary Wharf. 


The campaign on the London Underground aims to promote the growing economy of Paris Region, to business decision makers. This is not the first time Paris Region have chosen the Hello London icons at Canary Wharf to promote their region. They wanted to engage an affluent and professional commuter audience at Canary Wharf, the business heart of London, and repeat their message for this second campaign across other key Underground stations with a high presence of our target audience. 

The Underground is perfect for reaching this audience, 65% of City workers are regular Tube users, and London now employs more bankers than anywhere else in Europe. Canary Wharf, in particular, is an excellent environment for targeting a professional London commuter audience. 90,000 people work within a 15-minute walk of Canary Wharf station and 1 in 4 work in Director level positions.

Exterion Media has used its wide-ranging insight and data tools to optimise and extend the reach of the campaign in key London Underground stations within close proximity to financial audiences.

The double-sided digital screens at Canary Wharf and D6’sat key London Underground stations like Waterloo, Bank and London Bridge among others, were fit for purpose in creating maximum exposure to this target audience.

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