What’s going on at Exterion Media? Here you can find all the latest news on us, our audiences, products, innovations, people and culture. You can also browse the archive for older press releases.

Scary examples of brands newsjacking this Halloween


Halloween is just around the corner ... For inspiration we have collected some scary examples of global advertisers who are responding creatively to this celebration.

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Samsung successfully reaches Millennials through DOOH


Many studies are proving that Digital Out-of-Home (DOOH) is a valuable and cost-effective addition to media plans, especially when targeting Millennials. With this aim, Samsung added DOOH to supplement a TV and online video campaign promoting its ’Galaxy Slow-mo S9’ in the Netherlands. The results were very positive and Samsung´s goals were achieved.

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Exterion Media UK continues digital transformation with introduction of new full-motion D12 network


They’ve almost completed the roll out of 50 of these new D12 screens across 19 handpicked Zone 1 London Underground stations, delivering a hard-to-reach young and up-market audience.

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Exterion Media Ireland has announced the launch of a new digital Out-of-Home network under the brand name dX


The dX network will comprise of large-scale LED screens across a number of high-profile shopping malls. The screens are the latest generation LED product delivering high quality and high definition. The first of the dX screens to go live in Dundrum Town Centre (southern Dublin). The dX Network will deliver real impact to premium audiences.

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Standing on the shoulders of giants


The latest IPA database survey echoes that the most successful brands are using Out-of-Home (OOH) and, on average, they’re investing 13% of their media budget on this. Retail brands in particular are one of the biggest OOH buyers.

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Our Netherlands network is now more impactful than ever!


We have been rolling out digital screens across central stations and shopping centres in The Netherlands and can now proudly say we host more than 1,000 screens! With this number, we reach no less than 4.2 million consumers with 41.6 million impressions per week!

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Exterion Media Netherlands launches first programmatic Digital Out-Of-Home campaign with Landal GreenParks


Exterion Media Netherlands now offers the option to book programmatic Digital Out-of-Home (DOOH) campaigns, via Broadsign (SSP) and Platform 161 (DSP). Landal GreenParks, the biggest European network of holiday villages, was the launch partner.

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Exterion Media UK launched new scented posters on London Underground…that smell like strawberries!


Strawberry scented posters were posted throughout Oxford Circus Underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin.

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Digital Out-of-Home complements TV and online


Last November, Out-of Home Agency Kinetic and global Media Agency Mindshare added Digital Out-of-Home (DOOH) to what should have been a TV and online only campaign for MediaMarkt in the Netherlands. With DOOH reaching over 50% in the Randstad area, it proved to be a valuable addition to the media plan.

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Out-of-Home is reaching its 'big bang' moment


Out-of-Home (OOH) is reaching its big bang moment in the UK, as technology, data and infrastructure are seamlessly coming together, according to Glen Wilson, Managing Director of Posterscope. Since the advent of Digital Out-of-Home (DOOH) the effectiveness of the medium has nearly doubled, and this is only the beginning.

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