News
What’s going on at Global? Here you can find all the latest news on us, our audiences, products, innovations, people and culture. You can also browse the archive for older press releases.
27/11/2020
Exterion Media The Netherlands will now offer the option of audience-based purchasing across environments such as street, roadside, shopping centres and petrol stations in addition to it’s more traditional location based purchasing routes. The new service will offer advertisers not only convenience, but also more unique insights into who they reach in particular locations.
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06/11/2020
Outdoor advertising has many positive features. Sometimes, all of them are not used to the maximum, but when creativity and ingenuity come together, ideas arise that reach our five senses.
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06/07/2020
The French team has relied on its network of digital screens, Catch, located in Paris strategic axes, to measure the intensity of pedestrian and vehicle traffic.
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19/11/2019
Research from the Out-of-Home Advertising Association of America (OAAA) shows that the USA Out-of-Home (OOH) market experienced a growth of 7.7% in the second quarter of 2019 compared to previous year. This is the largest growth since 2007.
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13/11/2019
A recent research by Facebook, Kantar and Accenture, has revealed that Facebook and Out-of-Home are the ideal combination to achieve a large reach among European youngsters. For example, the generation that is currently watching little or no TV, or Generation Z and Millennials.
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20/10/2019
Exterion Media The Netherlands takes over the service station network of MMD Media, which consists of 1,378 digital screens spread over 607 service stations throughout the Netherlands
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24/04/2019
The Competition and Markets Authority (CMA) has approved the acquisition of Exterion Media by Global, the Media & Entertainment group. The decision enables Global to move forward with the full launch of its new Outdoor division, following the simultaneous purchases of Primesight and Outdoor Plus in September 2018 and Exterion Media in November 2018.
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19/03/2019
At Exterion Media, we use data to ensure our clients and agencies communicate with their target audiences in the most optimal mannerIn our journey to become a Digital Media Company, we are investing heavily in data which contributes to the development of our Digital Out-of-Home (DOOH) offering.
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27/02/2019
After an exciting start to 2019 when the first Pulse Smart Hubs began popping up across some of Belfast’s most well-known streets, the first 15 hubs are now live and ready to serve the people of Belfast.
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15/01/2019
The Outdoor Ad Impact Forecaster is a new, quick and unique way of predicting the impact of an Out-of-Home (OOH) campaign. The Forecaster makes it possible to generate a reliable and valid prediction regarding the impact of a traditional outdoor campaign, within 48 hours. The prediction is based on over 300 outdoor effectiveness measurements conducted by MeMo², which have been processed with a data prediction tool.
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