What’s going on at Exterion Media? Here you can find all the latest news on us, our audiences, products, innovations, people and culture. You can also browse the archive for older press releases.

Exterion Media UK launched new scented posters on London Underground…that smell like strawberries!


Strawberry scented posters were posted throughout Oxford Circus Underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin.

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Digital Out-of-Home complements TV and online


Last November, Out-of Home Agency Kinetic and global Media Agency Mindshare added Digital Out-of-Home (DOOH) to what should have been a TV and online only campaign for MediaMarkt in the Netherlands. With DOOH reaching over 50% in the Randstad area, it proved to be a valuable addition to the media plan.

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Out-of-Home is reaching its 'big bang' moment


Out-of-Home (OOH) is reaching its big bang moment in the UK, as technology, data and infrastructure are seamlessly coming together, according to Glen Wilson, Managing Director of Posterscope. Since the advent of Digital Out-of-Home (DOOH) the effectiveness of the medium has nearly doubled, and this is only the beginning.

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Michel Helmes appointed International Sales Director


Exterion Media, Europe’s largest privately-owned Out-Of-Home (OOH) company, has announced the appointment of Michel Helmes as International Sales Director. He has played a major part in growing international revenue for the Exterion Media Dutch business, which last year officially became Exterion Media’s largest territory, overtaking the UK. He has also driven the team’s expansion into new countries like Germany, and secured major accounts.

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Shaun Gregory appointed Non-Executive Director and Leon Taviansky appointed CEO of Exterion Media


Following a successful four years for the company, Shaun Gregory has decided to step down as CEO and will transition into a new role as a Non-Executive Director, advising Exterion Media owner Platinum Equity on the future strategic direction of the business. Leon Taviansky, who has been Chief Operating and Financial Officer since 2013, will assume the role of Exterion Media CEO.

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The importance of DOOH with Social media


Digital Out-of-Home (DOOH) is becoming more and more an essential media in today’s advertising industry. Here at Exterion Media, we believe that digital campaigns have the power to boost ad awareness, consideration and effectively engage with connected and moving audiences.

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Go digital with Exterion Media


In our journey to become a Digital Media Company powered by data, we are investing heavily in our Digital Out-of-Home (DOOH) offering. From our new DX3 digital network in London, to our XL shopping centre digital screen in the Netherlands, DOOH advertising can help you effectively reach and engage with audiences.

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Hello London switches on DX3, a brand new digital media channel for London


Hello London, the media partnership between Transport for London (TfL) and Exterion Media, has launched DX3, London’s newest digital advertising channel.

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World Travel Market attracts valuable audiences – find out how to reach them!


Exterion Media’s Out-of-Home assets can help brands target WTM attendees journeying to and from the event, and can give exhibitors a platform for shouting about their presence.

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London buses go digital with Exterion Media and Google


As part of its large-scale investment in digital, Exterion Media UK has announced the first phase of new digital buses in London, in partnership with Talon. As the inaugural advertiser, Google has initiated its first campaign for its latest Pixel devices on the digital, wrapped buses in a three-month campaign that displays geo-targeted messages on the premium digital screens to audiences throughout London.

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