News
What’s going on at Global? Here you can find all the latest news on us, our audiences, products, innovations, people and culture. You can also browse the archive for older press releases.
24/04/2019
The Competition and Markets Authority (CMA) has approved the acquisition of Exterion Media by Global, the Media & Entertainment group. The decision enables Global to move forward with the full launch of its new Outdoor division, following the simultaneous purchases of Primesight and Outdoor Plus in September 2018 and Exterion Media in November 2018.
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19/03/2019
At Exterion Media, we use data to ensure our clients and agencies communicate with their target audiences in the most optimal mannerIn our journey to become a Digital Media Company, we are investing heavily in data which contributes to the development of our Digital Out-of-Home (DOOH) offering.
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27/02/2019
After an exciting start to 2019 when the first Pulse Smart Hubs began popping up across some of Belfast’s most well-known streets, the first 15 hubs are now live and ready to serve the people of Belfast.
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15/01/2019
The Outdoor Ad Impact Forecaster is a new, quick and unique way of predicting the impact of an Out-of-Home (OOH) campaign. The Forecaster makes it possible to generate a reliable and valid prediction regarding the impact of a traditional outdoor campaign, within 48 hours. The prediction is based on over 300 outdoor effectiveness measurements conducted by MeMo², which have been processed with a data prediction tool.
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11/01/2019
Exterion Media and Transport for London (TfL) kick-off the new year by announcing Google, Netflix, O2, Disney and easyJet as the advertiser launch partners for the new Digital Ribbon screens live at key London Underground locations.
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04/12/2018
PepsiCo ran a multi-channel campaign in the Netherlands which included Exterion Media’s digital products. Alongside this, they also used mobile and experiential advertising aiming to reach their target audience and continue the battle against their well-known ´red competitor´…
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26/11/2018
The campaign was deployed across our strategically-located street furniture in and around the city centre. Marley Spoon saw significantly elevated and prolonged effects on their KPIs including brand recognition and their sales figures.
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24/10/2018
Halloween is just around the corner ... For inspiration we have collected some scary examples of global advertisers who are responding creatively to this celebration.
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07/08/2018
Many studies are proving that Digital Out-of-Home (DOOH) is a valuable and cost-effective addition to media plans, especially when targeting Millennials. With this aim, Samsung added DOOH to supplement a TV and online video campaign promoting its ’Galaxy Slow-mo S9’ in the Netherlands. The results were very positive and Samsung´s goals were achieved.
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03/07/2018
They’ve almost completed the roll out of 50 of these new D12 screens across 19 handpicked Zone 1 London Underground stations, delivering a hard-to-reach young and up-market audience.
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