What’s going on at Global? Here you can find all the latest news on us, our audiences, products, innovations, people and culture. You can also browse the archive for older press releases.

IMOB- EM France - SQ

Exterion Media France launches IMOB, its urban mobility observatory


The French team has relied on its network of digital screens, Catch, located in Paris strategic axes, to measure the intensity of pedestrian and vehicle traffic.

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Out-Of-Home market in the USA


Research from the Out-of-Home Advertising Association of America (OAAA) shows that the USA Out-of-Home (OOH) market experienced a growth of 7.7% in the second quarter of 2019 compared to previous year. This is the largest growth since 2007.

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Facebook and OOH

Want to reach youngsters? Facebook and Out-of-Home are the solution


A recent research by Facebook, Kantar and Accenture, has revealed that Facebook and Out-of-Home are the ideal combination to achieve a large reach among European youngsters. For example, the generation that is currently watching little or no TV, or Generation Z and Millennials.

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Petrol station - digital network

Exterion Media The Netherlands acquires Dutch nationwide petrol stations


Exterion Media The Netherlands takes over the service station network of MMD Media, which consists of 1,378 digital screens spread over 607 service stations throughout the Netherlands

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Global’s acquisition of Exterion Media approved by CMA


The Competition and Markets Authority (CMA) has approved the acquisition of Exterion Media by Global, the Media & Entertainment group. The decision enables Global to move forward with the full launch of its new Outdoor division, following the simultaneous purchases of Primesight and Outdoor Plus in September 2018 and Exterion Media in November 2018.

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Data international

Exterion Media´s data is driving an Out-of-Home advertising revolution


At Exterion Media, we use data to ensure our clients and agencies communicate with their target audiences in the most optimal mannerIn our journey to become a Digital Media Company, we are investing heavily in data which contributes to the development of our Digital Out-of-Home (DOOH) offering.

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Pulse - Belfast

Pulse Smart Hubs are Live in Belfast!


After an exciting start to 2019 when the first Pulse Smart Hubs began popping up across some of Belfast’s most well-known streets, the first 15 hubs are now live and ready to serve the people of Belfast.

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MeMo² and Exterion Media are launching the Outdoor Ad Impact Forecaster


The Outdoor Ad Impact Forecaster is a new, quick and unique way of predicting the impact of an Out-of-Home (OOH) campaign. The Forecaster makes it possible to generate a reliable and valid prediction regarding the impact of a traditional outdoor campaign, within 48 hours. The prediction is based on over 300 outdoor effectiveness measurements conducted by MeMo², which have been processed with a data prediction tool.

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Exterion Media and TfL have announced brand launch partners for new full-motion Digital Ribbons on London Underground


Exterion Media and Transport for London (TfL) kick-off the new year by announcing Google, Netflix, O2, Disney and easyJet as the advertiser launch partners for the new Digital Ribbon screens live at key London Underground locations.

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PepsiCo uses programmatic Digital Out-of-Home for their latest brand campaign


PepsiCo ran a multi-channel campaign in the Netherlands which included Exterion Media’s digital products. Alongside this, they also used mobile and experiential advertising aiming to reach their target audience and continue the battle against their well-known ´red competitor´…

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