Exterion Media Netherlands brings the zoo to life with 4D bus shelter

Bus passengers in Rotterdam have been in for a shock, as Rotterdam Zoo has joined with Exterion Media Netherlands to bring the zoo’s elephants to life in a unique 4D campaign. Running from 21st July until 10th August, the clever bus shelter campaign uses motion sensors to detect when passengers enter the shelter and sit down, causing the elephant displayed on the digital screen to move, wave its trunk and trumpet at surprised passers-by. Wind and noise are also used to add to the effect and give a completely immersive 4D experience.

The interactive shelter is part of a wider Outdoor campaign to promote the zoo over the Summer period. Bus shelters in the Zuid-Holland region and the coastal towns of Zeeland and Noord-Holland will also feature ‘shadow images’ of an elephant and a giraffe to promote the zoo’s facebook competition where people are encourged to create the shape of an animal with their hands and share on facebook to win prizes.

Guy Grimmelt, Marketing & Business Development Director Exterion Media Netherlands, commented: "This campaign is another great example of how you can create extra impact by adding interactivity to an Outdoor campaign. You don’t normally expect to sit down in a bus shelter and find yourself face-to-face with a noisy, wind-blowing, animated elephant, so this creates a strong and memorable impression on passers-by. It was a great honour to launch this campaign in collaboration with Rotterdam Zoo."

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