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Hello London switches on DX3, a brand new digital media channel for London

Hello London, the media partnership between Transport for London (TfL) and Exterion Media, has launched DX3, London’s newest digital advertising channel which NEC Display Solutions is providing visual display technology for. From the beginning of February next year, there will be 60 new digital displays across the London Underground network, hosting dynamic, full-motion content, which customers will be able to watch when standing on station platforms. Jaguar, LG, Gillette, Tesco and EOS are the first brands to display content across the digital network.

The displays, which are 4.5m x 2.4m in size, will be located at 15 different Tube stations within Zone 1 and Zone 2, starting at five of the Tube’s most popular stations, including Liverpool Street and Oxford Circus. DX3 enables advertisers to reach one of the world’s most diverse and engaged audiences with millions of people using the London Underground every day.

Dave King, Managing Director at Exterion Media UK, said: “With Londoners spending more time out of their homes than the rest of the UK, DX3 is a fantastic channel to connect with this hard-to-reach, light TV-viewing audience – complementing video on demand and TV. The high-definition displays will provide advertisers scale, reach, flexibility and immediacy like no other channel in London.”