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London buses go digital with Exterion Media and Google

As part of its large-scale investment in digital, Exterion Media UK has announced the first phase of new digital buses in London, in partnership with Talon. As the inaugural advertiser, Google has initiated its first campaign for its latest Pixel devices on the digital, wrapped buses in a three-month campaign that displays geo-targeted messages on the premium digital screens to audiences throughout London.

The launch is part of Exterion Media’s acceleration to becoming a Digital Media Company powered by data. It builds on innovations such as light and lenticular displays, an increasing focus on data-driven solutions and the upcoming launch of DX3 - Exterion Media’s new full-motion digital network on London Underground.

The campaign was conceived, planned and booked by Talon and OMD through Exterion Media with production by Grand Visual and creative by BBH. The digital screen technology was developed by Hive.