World Travel Market attracts valuable audiences – find out how to reach them!

World Travel Market (WTM) London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees according to the organiser. Now in its 37th year, this show attracts a global audience that shape the travel industry.

Over three days, from Monday 6th November to Wednesday 8th November, key decision makers within the world of travel come together, including 5,000 exhibitors, technology businesses and private sector companies. Most of them will use London public transport to reach the venue, ExCeL London, located in London Docklands, between Canary Wharf and London City Airport.

Exterion Media’s Out-of-Home assets can help brands target WTM attendees journeying to and from the event, and can give exhibitors a platform for shouting about their presence. For example, from Monday 6th November, Peru Tourism will dominate Prince Regent DLR station, run a campaign on the Hello London Icon screens at Canary Wharf and Tube Car Panels (TCPs) across DLR trains.

Regione Puglia will run a campaign on 48-sheets, the most favoured site by commuters on London Underground. 48-sheets communicate with a captive audience and are located in areas of particularly high dwell time at different Platinum Stations such as Bank, Bond Street, Oxford Circus, Canary Wharf among others.

Brands can also capture the commuter and pedestrian audience along the streets of London by wrapping an iconic London red bus. Find out about and see previous WTM-related campaigns here.

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