News

What’s going on at Global? Here you can find all the latest news on us, our audiences, products, innovations, people and culture. You can also browse the archive for older press releases.


MeMo² and Exterion Media are launching the Outdoor Ad Impact Forecaster

15/01/2019

The Outdoor Ad Impact Forecaster is a new, quick and unique way of predicting the impact of an Out-of-Home (OOH) campaign. The Forecaster makes it possible to generate a reliable and valid prediction regarding the impact of a traditional outdoor campaign, within 48 hours. The prediction is based on over 300 outdoor effectiveness measurements conducted by MeMo², which have been processed with a data prediction tool.

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ribbons

Exterion Media and TfL have announced brand launch partners for new full-motion Digital Ribbons on London Underground

11/01/2019

Exterion Media and Transport for London (TfL) kick-off the new year by announcing Google, Netflix, O2, Disney and easyJet as the advertiser launch partners for the new Digital Ribbon screens live at key London Underground locations.

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