Why use Out-of-Home Advertising?

Out-of-Home (OOH) advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match.

Outdoor allows advertisers to enjoy extended engagement with audiences

People are spending more and more time out of their homes while they are working, shopping or socialising and it's becoming increasingly difficult for brands to engage with them.

Thanks to technological advancements and an increasing ownership of smart devices, people can act instantly on advertising messages making Outdoor more relevant and meaningful now than it has ever been.

Out-of-Home advertising offers the perfect solution to reach these busy audiences while they are on the move. Below you can find just some of the unique benefits OOH media provides that make it such an attractive proposition for advertisers. 

Here are just some of the unique advantages of the OOH advertising:

  • The great thing about outdoor is that it connects with people by placing unmissable messages in their path. What’s more, the people you reach most with outdoor are the people you most want to reach – young, urban, mobile, active, connected, professional and light TV viewers. 

  • The context in which Out-of-Home (OOH) advertising reaches people is the active space. People are alert, absorbing information, out there, in a positive mindset and open to visual stimulus. 

  • Done well, OOH creative can stick in the mind for decades.

  • OOH carries the message to new people and demands its own unique form of attention. It’s also the medium which leads to the most mobile searches, and the one with the biggest word of mouth effect.

  • OOH media is changing the urban landscape, transforming the look of cities and allowing brands to reach audiences in new and impactful ways. 

                                                            "During the wait for whatever   form of transport I am about to get, I look at each one in detail and if it has interested or intrigued me I immediately look up the product or event I've just seen on my phone."                                                           18-24yo, Female, Italy                         Interactive Europe

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