Why use Out-of-Home Advertising?

Out-of-Home (OOH) advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match.

Outdoor allows advertisers to enjoy extended engagement with audiences

People are spending more and more time out of their homes while they are working, shopping or socialising and it's becoming increasingly difficult for brands to engage with them.

Thanks to technological advancements and an increasing ownership of smart devices, people can act instantly on advertising messages making Outdoor more relevant and meaningful now than it has ever been.

Out-of-Home advertising offers the perfect solution to reach these busy audiences while they are on the move. Below you can find just some of the unique benefits OOH media provides that make it such an attractive proposition for advertisers.

  • Unlike other media, Outdoor advertising can’t be switched off, thrown away or avoided. 
    Outdoor advertising is hard to avoid

  • Outdoor advertising delivers rapid brand awareness for advertisers in a cost effective way. 
    Outdoor delivers rapid brand awareness

  • Outdoor advertising fits in with consumers’ lives. It’s a non-intrusive medium that catches audiences when they’re open to a welcome distraction, such as during mundane journeys.
    Outdoor captures attention while people are on the move

  • Outdoor advertising works well with other media. It can form part of a broad media campaign to extend audience engagement and campaign reach.
    Outdoor works with a broader media campaign

  • Developments in technology have made Outdoor advertising an ideal platform for interactivity. This creates deeper engagement with audiences and provides advertisers with a new direct marketing channel.
    Adding interactivity into a campain increases audience engagement

  • Through audience measurement surveys we can pinpoint how many people are likely to see our Outdoor advertising formats and help advertisers optimise their investment.
    Outdoor advertising is measurable

  • Outdoor advertising reaches a diverse audience through a range of different formats and environments.
    Outdoor advertising includes a diverse range of formats

  • Continual investment in innovation has made Outdoor a constantly evolving medium, offering new and exciting ways to engage audiences.
    Outdoor advertising is continually innovating

  • Outdoor advertising can be placed where the message really counts: it's the only medium where you can capture the audience in context and close to the point of purchase.
    Outdoor advertising prompts purchase

                                                            "During the wait for whatever   form of transport I am about to get, I look at each one in detail and if it has interested or intrigued me I immediately look up the product or event I've just seen on my phone."                                                           18-24yo, Female, Italy                         Interactive Europe

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