Digital Effect 2

Digital_Outdoor_Advertising


Digital Effect 2: the New Normal explores digital Out-of-home advertising and its impact on brand perception from the consumer’s perspective.  The study combines the views of advertisers, advertising professionals and consumers.

Digital_Outdoor_AdvertisingDigital_Out_of_Home_Advertising

This research is the second research collaboration between Exterion Media and PML Group and follows on from the 2013 study, The Digital Effect : Activating the Irish Shopper.  This study established the opportunity for audience reach on Exterion Media digital networks.

To find out more contact Antoinette O’Callaghan on 01-669 4500



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