Digital Effect 2


Digital Effect 2: the New Normal explores digital Out-of-home advertising and its impact on brand perception from the consumer’s perspective.  The study combines the views of advertisers, advertising professionals and consumers.


This research is the second research collaboration between Exterion Media and PML Group and follows on from the 2013 study, The Digital Effect : Activating the Irish Shopper.  This study established the opportunity for audience reach on Exterion Media digital networks.

To find out more contact Antoinette O’Callaghan on 01-669 4500

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