Digital Effect 2


The technical abilities of digital OOH are well documented.  Its inherent flexibility coupled with dynamic, contextual and interactive opportunities deliver new opportunities for audience engagement and are particularly relevant in our world of changing media consumption habits.

Digital Effect 2: the New Normal explores digital Out-of-home advertising and its impact on brand perception from the consumer’s perspective.  The study combines the views of the advertising sector and those of the consumer and explores the optimum opportunities that create impact and engage with audiences through digital screen advertising.


This research is a collaboration between Exterion Media and PML Group and follows on from their 2013 study, The Digital Effect : Activating the Irish Shopper, which established the opportunity for audience reach on Exterion Media digital networks.

To find out more contact Antoinette O’Callaghan

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