WorkShopPlay survey reveals strange behaviours of Smart Device Owners

*79% of Irish urbanites have pretended to be on a phone in order to avoid someone*

*75% of Irish urbanites treat their smart device like a partner they cannot live without*

*84% of Irish urbanites would not go on holiday without plug sockets or smartphones*

According to the first report from, an online urban community that studies the behaviours and opinions of   urbanites across Ireland and Northern Ireland, the Smart device is central to everyday life and is playing an increasingly important role more akin to a person than a machine.  The survey revealed that Smart devices – both Smartphones and tablets – are seen as a partner, a best friend and a teacher by their owners.  

The results of the first survey have revealed some interesting characteristics among local urbanites, particularly in terms of younger demographics.  91% of under 30’s have pretended to be on their mobile or smart phone to avoid having to talk to someone.  The study revealed a mean streak amongst urbanites - 37% have deliberately deleted a recorded Television programme on a family member or friend with females more guilty than males.  

22% of local urbanites have finished a relationship by text message.  Not surprisingly the vast majority of urbanites who cannot end a relationship in person are aged 16-34 (31%) while 56% admitted to having accidentally sent an inappropriate text message to the wrong person. will issue surveys on an ongoing basis on issues that are both topical and relevant to the business community. 
The online urban community was launched earlier this year by Exterion Media.  66% of members live in Ireland with the remainder in Northern Ireland.  Members are very active on social networks with Facebook the most popular (85%), followed by Twitter (53%) and Linkedin (37%).  Linkedin is most popular amongst members in the 25-45 age group (81%). Pinterest (81%) and Instagram (68%) are more popular among female members’s online community is aimed at gathering insights into the attitudes and behaviours of urbanites in both Ireland and Northern Ireland.

About is an online community panel established as a collaborative project by Exterion Media Ireland and Northern Ireland and consists of over 1,000 members.  The online community invites people to take part in regular online surveys that give better understanding of the everyday lives of Irish urbanites.  The panel will provide insights into the attitudes and behaviours of people who work, shop and socialise in the towns and cities of Ireland and Northern Ireland.  The insights will be used to shape and guide communications in both companies and will be shared with Advertisers, Agencies and Asset Partners.

About Exterion Media
Exterion Media is a leading Out-of-Home advertising company. Its core business is engaging and delivering valuable audiences for advertisers through a variety of formats and environments including transport, billboards, street furniture and retail. Exterion Media is also one of the leaders in digital Out-of-Home advertising.
With operations in Europe and China and partnerships worldwide, its advertising reaches 73% of the world’s population accounting for 91% of the worlds’ GDP.  Exterion Media combines this unrivalled reach with deep audience insight and innovations in Out-of-Home advertising.
Exterion Media is owned by Platinum Equity, a leading private equity firm specialising in mergers, acquisitions and operations

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