News

What’s going on at Exterion Media? Here you can find all the latest news on us, our audiences, products, innovations, people and culture. You can also browse the archive for older press releases.


global

Global’s acquisition of Exterion Media approved by CMA

24/04/2019

The Competition and Markets Authority (CMA) has approved the acquisition of Exterion Media by Global, the Media & Entertainment group. The decision enables Global to move forward with the full launch of its new Outdoor division, following the simultaneous purchases of Primesight and Outdoor Plus in September 2018 and Exterion Media in November 2018.

Read more

Data international

Exterion Media´s data is driving an Out-of-Home advertising revolution

19/03/2019

At Exterion Media, we use data to ensure our clients and agencies communicate with their target audiences in the most optimal mannerIn our journey to become a Digital Media Company, we are investing heavily in data which contributes to the development of our Digital Out-of-Home (DOOH) offering.

Read more

Pulse - Belfast

Pulse Smart Hubs are Live in Belfast!

27/02/2019

After an exciting start to 2019 when the first Pulse Smart Hubs began popping up across some of Belfast’s most well-known streets, the first 15 hubs are now live and ready to serve the people of Belfast.

Read more

MeMo² and Exterion Media are launching the Outdoor Ad Impact Forecaster

15/01/2019

The Outdoor Ad Impact Forecaster is a new, quick and unique way of predicting the impact of an Out-of-Home (OOH) campaign. The Forecaster makes it possible to generate a reliable and valid prediction regarding the impact of a traditional outdoor campaign, within 48 hours. The prediction is based on over 300 outdoor effectiveness measurements conducted by MeMo², which have been processed with a data prediction tool.

Read more

ribbons

Exterion Media and TfL have announced brand launch partners for new full-motion Digital Ribbons on London Underground

11/01/2019

Exterion Media and Transport for London (TfL) kick-off the new year by announcing Google, Netflix, O2, Disney and easyJet as the advertiser launch partners for the new Digital Ribbon screens live at key London Underground locations.

Read more

PepsiCo uses programmatic Digital Out-of-Home for their latest brand campaign

04/12/2018

PepsiCo ran a multi-channel campaign in the Netherlands which included Exterion Media’s digital products. Alongside this, they also used mobile and experiential advertising aiming to reach their target audience and continue the battle against their well-known ´red competitor´…

Read more

Marley Spoon successfully implements a multi-week campaign strategy with Exterion Media

26/11/2018

The campaign was deployed across our strategically-located street furniture in and around the city centre. Marley Spoon saw significantly elevated and prolonged effects on their KPIs including brand recognition and their sales figures.

Read more

Scary examples of brands newsjacking this Halloween

24/10/2018

Halloween is just around the corner ... For inspiration we have collected some scary examples of global advertisers who are responding creatively to this celebration.

Read more

Samsung successfully reaches Millennials through DOOH

07/08/2018

Many studies are proving that Digital Out-of-Home (DOOH) is a valuable and cost-effective addition to media plans, especially when targeting Millennials. With this aim, Samsung added DOOH to supplement a TV and online video campaign promoting its ’Galaxy Slow-mo S9’ in the Netherlands. The results were very positive and Samsung´s goals were achieved.

Read more

Exterion Media UK continues digital transformation with introduction of new full-motion D12 network

03/07/2018

They’ve almost completed the roll out of 50 of these new D12 screens across 19 handpicked Zone 1 London Underground stations, delivering a hard-to-reach young and up-market audience.

Read more

Please complete all required fields