News

What’s going on at Exterion Media? Here you can find all the latest news on us, our audiences, products, innovations, people and culture. You can also browse the archive for older press releases.


MeMo² and Exterion Media are launching the Outdoor Ad Impact Forecaster

15/01/2019

The Outdoor Ad Impact Forecaster is a new, quick and unique way of predicting the impact of an Out-of-Home (OOH) campaign. The Forecaster makes it possible to generate a reliable and valid prediction regarding the impact of a traditional outdoor campaign, within 48 hours. The prediction is based on over 300 outdoor effectiveness measurements conducted by MeMo², which have been processed with a data prediction tool.

Read more

ribbons

Exterion Media and TfL have announced brand launch partners for new full-motion Digital Ribbons on London Underground

11/01/2019

Exterion Media and Transport for London (TfL) kick-off the new year by announcing Google, Netflix, O2, Disney and easyJet as the advertiser launch partners for the new Digital Ribbon screens live at key London Underground locations.

Read more

PepsiCo uses programmatic Digital Out-of-Home for their latest brand campaign

04/12/2018

PepsiCo ran a multi-channel campaign in the Netherlands which included Exterion Media’s digital products. Alongside this, they also used mobile and experiential advertising aiming to reach their target audience and continue the battle against their well-known ´red competitor´…

Read more

Marley Spoon successfully implements a multi-week campaign strategy with Exterion Media

26/11/2018

The campaign was deployed across our strategically-located street furniture in and around the city centre. Marley Spoon saw significantly elevated and prolonged effects on their KPIs including brand recognition and their sales figures.

Read more

Scary examples of brands newsjacking this Halloween

24/10/2018

Halloween is just around the corner ... For inspiration we have collected some scary examples of global advertisers who are responding creatively to this celebration.

Read more

Samsung successfully reaches Millennials through DOOH

07/08/2018

Many studies are proving that Digital Out-of-Home (DOOH) is a valuable and cost-effective addition to media plans, especially when targeting Millennials. With this aim, Samsung added DOOH to supplement a TV and online video campaign promoting its ’Galaxy Slow-mo S9’ in the Netherlands. The results were very positive and Samsung´s goals were achieved.

Read more

Exterion Media UK continues digital transformation with introduction of new full-motion D12 network

03/07/2018

They’ve almost completed the roll out of 50 of these new D12 screens across 19 handpicked Zone 1 London Underground stations, delivering a hard-to-reach young and up-market audience.

Read more

Exterion Media Ireland has announced the launch of a new digital Out-of-Home network under the brand name dX

28/06/2018

The dX network will comprise of large-scale LED screens across a number of high-profile shopping malls. The screens are the latest generation LED product delivering high quality and high definition. The first of the dX screens to go live in Dundrum Town Centre (southern Dublin). The dX Network will deliver real impact to premium audiences.

Read more

Standing on the shoulders of giants

14/06/2018

The latest IPA database survey echoes that the most successful brands are using Out-of-Home (OOH) and, on average, they’re investing 13% of their media budget on this. Retail brands in particular are one of the biggest OOH buyers.

Read more

Our Netherlands network is now more impactful than ever!

07/06/2018

We have been rolling out digital screens across central stations and shopping centres in The Netherlands and can now proudly say we host more than 1,000 screens! With this number, we reach no less than 4.2 million consumers with 41.6 million impressions per week!

Read more

Please complete all required fields