Creativity in outdoor advertising reaching the five senses

Every day, people are facing advertising saturation, challenging brands to increase their efforts on reaching their right audience. Sensory marketing seeks differentiation, creating experiences through sight, sound, taste, touch and smell; associating them with a product or a brand. 

Outdoor advertising has many positive features. Sometimes, all of them are not used to the maximum, but when creativity and ingenuity come together, ideas arise that reach our five senses. 

Here are some of them:

Pernod Ricard UK placed strawberry scented posters throughout Oxford Circus Underground station in London as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. Our campaign for scented posters was a massive success, winning awards for innovation at the media week awards 2018. 

Campaigns for O2, American Express, Virgin Media or the very recent one, Costa Rica Tourism Board, have demonstrated that the addition of audio in high dwell time environments, enhances the impact of the adverts and are received positively by passengers.

Costa Rica Tourism Board campaign, took place at the London Waterloo train station in London, bringing the stunning rainforests of Costa Rica to a rail environment with the latest outdoor takeover campaign. Banners were complemented by sounds of nature that were installed along a catwalk.
 
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Brands like Danone, Lucozade or De’Longui coffee, deployed creative campaigns at different London Underground stations, giving away samples and offering information of their new product launch, to passengers. 

The sight is undoubtedly the most traditionally exploited aspect in advertising. With this original and creative campaign deployed at King Cross (London Underground station), The Lion King celebrated 20 years on the London Stage:

(Click on the image to watch this amazing campaign!) 

And we couldn´t finish this blog post without mentioning the touch sense! Exterion Media & Global offer Touchscreens in the UK and The Netherlands.

These interactive screens provide a new way of engaging with audiences through Digital Out-of-Home (DOOH). Giving advertisers the opportunity to creatively interact with customers that can play games, experience 360º videos while they introduce new products and services. 

Campaigns like Argos in the UK through digital screens at Vue cinemas are a good example:

(Click on the image to watch this campaign!)  Password is INTERNATIONAL

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