Exterion Media Netherlands creates eye-catching lenticular campaign for Chocomel

chocomel lenticularExterion Media Netherlands have used lenticular printing to create a stand-out campaign for FrieslandCampina’s chocolate flavoured milk drink, Chocomel. The lenticular poster ad shows a can of Chocomel slowly explode as consumers walk past.

As part of a national campaign including over 300 station panels, 287 lenticular posters were placed in 68 different NS Railway Stations. Aiming to catch the attention of thirsty travelers with the slogan ‘Hard to say no to’, the campaign focused on NS stations with a kiosk where passersbys could buy a can of Chocomel, using proximity placement to drive purchases. The campaign is a great example of a creative solution that has evolved rapidly thanks to new technology, opening up the opportunities for attention-grabbing campaigns.

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