Great 'Techspectations' revealed by Exterion Media

Exterion Media’s new Tech Research Hub unveils the tech preferences of urban consumers

Exterion Media today launches its Tech Research Hub, a free interactive online dashboard to help marketers understand the tech preferences and habits of today's urban consumer.

The Tech Research Hub displays the urban audience’s attitudes to various hot tech topics, including smartphones and app use, wearable tech, gaming and computing, canvassing the views of urban consumers from Exterion Media’s online urban community provides media planners, clients, agencies and other researchers with the ability to investigate a wealth of data, tracked over the last 12 months, via an easy to access and use online dashboard.

Data released today from the Tech Research Hub underlines just how comfortable this audience is with using the latest technology. For instance, it finds that:

  • More than half of the urban audience use their smartphones for watching TV (55 per cent)
  • Nearly 70 per cent of Londoners feel lost without their mobile phone
  • Across the UK, Apple is the preferred brand when buying a smartphone, followed by Samsung, Nokia and HTC
  • Smart watches are the most appealing form of wearable tech for urbanites, with 37 per cent stating their preference for these devices.
  • 35 per cent of urbanites have used contactless payment

By offering in-depth insights into urban dwellers and their technology preferences, the Tech Research Hub helps marketers, advertising agencies and retailers to develop the most effective Out of Home (OOH) advertising campaigns for engaging with the urban consumer. It includes a creative gallery, featuring examples of compelling OOH advertising campaigns to inspire brands, and links to relevant in-depth industry reports and news stories.

Jonathon Conway, Strategy Director of Talon Outdoor said: “We know that today’s urban consumers are constantly connected, relying on their mobile devices to find information that helps them in their everyday lives. They have increasingly high expectations of technology providers and their products. Exterion Media’s Tech Research Hub provides valuable insights about how urban consumers use their devices on-the-go and the features they value most highly when it comes to purchasing a new one. We’ve used these insights to learn more about the type of messaging and call-to-actions that will resonate most strongly with OOH audiences.”

Malcolm Stoodley, Commercial Director of Exterion Media, added: “We’re often asked by clients for evidence of how consumers are really using the latest devices and technology to help them decide on their marketing priorities. Our online urban community is the perfect forum for discovering exactly what they expect from technology today and in the future and Tech Research Hub is the best way to access this insight. We hope marketers will take these fascinating insights and use them to engage audiences more effectively and inspire great OOH campaigns.” 

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