Marley Spoon successfully implements a multi-week campaign strategy with Exterion Media

In August this year, Marley Spoon ran a multi-week campaign exclusively with Exterion Media across the Randstad area (Netherlands), with the objective to boost brand awareness.

The campaign was deployed across our strategically-located street furniture in and around the city centre. Similar to other brands that have utilised  this type of campaign with us, such as TUI, Lidl and Unilever, Marley Spoon saw significantly elevated and prolonged effects on their KPIs including brand recognition and their sales figures.

By the third week of the campaign’s duration, their brand awareness increased by an impressive 20% and spontaneous recall increased by no less than 47%. Brand consideration also sawn an uplift of 71% in the same period.

The different creative used by Marley Spoon for this campaign each showed one of their delicious recipes and as a result, 1 in 2 people remembered the recipes.

Overall, the multi-week campaign strategy delivered better results and extended benefits to Marley Spoon. Due to the success of this strategy, several campaigns have been booked exclusively with Exterion Media in 2019 – watch this space!

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