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What’s going on at Exterion Media? Here you can find all the latest news on us, our audiences, products, innovations, people and culture. You can also browse the archive for older press releases.


Samsung successfully reaches Millennials through DOOH

07/08/2018

Many studies are proving that Digital Out-of-Home (DOOH) is a valuable and cost-effective addition to media plans, especially when targeting Millennials. With this aim, Samsung added DOOH to supplement a TV and online video campaign promoting its ’Galaxy Slow-mo S9’ in the Netherlands. The results were very positive and Samsung´s goals were achieved.

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