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Bus Planning Guide

Get Maximum Value from Bus Advertising in Northern Ireland

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With lots of Bus formats available in various depots across Northern Ireland, it can all get a bit confusing! That’s why we have created our very own Bus Planning Guide - designed to help you get maximum value from Bus Advertising in Northern Ireland.

The Bus Planning Guide is packed with the latest information including recommended campaign weights by Bus format.

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Discover Bus with 'Engagement Moments'

We’ve redefined of each Bus format by uncovering their individual strengths and aligning them to those occasions, or ‘Engagement Moments', when they will have the greatest impact on Urbanites across Northern Ireland - all based on what they’re thinking and doing during five key Out-of-Home missions; 

  1. The commute
  2. The lunch break
  3. Shopping
  4. Socialising
  5. Out and about in their local area

Our new Bus ‘Engagement Moments’ are all underpinned by the views and opinions of our very own urban audience panel,

Learn more about our Bus 'Engagement Moments' and recommended weights by downloading our Bus Planning Guide.  

If you'd prefer to talk to someone, please contact us on 028 9104 2116 or email us at

Bus Advertising engagement moments

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