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Insights

At Exterion Media, we invest heavily in research insight tools to drive a better understanding of how advertising on our media will generate maximum value for advertisers. 

Over the years, we have developed an in-depth knowledge of our media, its role in the broader advertising landscape and their consumers.

Key research projects continue to shape how we understand our audiences and their behaviours, but we are continually forging ahead in our field to make sure we have the most up to date and insightful research possible. Our pioneering work.shop.play. panel allows us to keep a regular dialogue with the urban audience in Northern Ireland, whilst bespoke planning software such as our Admapper tool makes planning Bus and outdoor advertising campaigns hassle-free. 

Explore some of our key research projects below, or contact us on 028 9104 2116 for full access to our insights and data resources.

For more resources to help maximise the value from our media why not visit our Campaign Toolkit section?

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