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Why Advertise on Outdoor?

There’s a good reason why big brands use outdoor advertising. They know it works!


If you are new to buying outdoor advertising we can deliver the plan that gets your advertising message in front of the audience that you want to reach.  

We have one of the largest range of poster formats in Northern Ireland. We can get your advertising message to your audience as they go about their daily journeys; commuting, shopping or socialising.

Outdoor Advertising is Our Passion

At Exterion Media we are passionate about outdoor advertising.  We know that outdoor advertising works and want to show you just how effective advertising with Exterion Media in Northern Ireland can be for your business.

The Power of 5 brings together the unique advantages of the Outdoor advertising:

  • The great thing about outdoor is that it connects with people by placing unmissable messages in their path. What’s more, the people you reach most with outdoor are the people you most want to reach – young, urban, mobile, active, connected, professional and light TV viewers.
  • The context in which outdoor advertising reaches people is the active space. People are alert, absorbing information, out there, in a positive mindset and open to visual stimulus. They are near the shops and en route to work, home, cinemas, pubs, sports and leisure venues. They are ready and open to influence.
  • Done well, outdoor creative can stick in the mind for decades. Think The Economist, iPod silhouette, Hello Boys, or Volvo shark cage. The best creative is inspiring, and brilliantly condenses the message in visually branded form, taking advantage of or strongest sense, our sight, to lock in the brand message.
  • Outdoor works well in mixed media campaigns and always delivers unique cover. It carries the message to new people and demands its own unique form of attention. It’s also the medium which leads to the most mobile searches, and the one with the biggest word of mouth effect.
  • Outdoor media is changing the urban landscape, transforming the look of cities and allowing brands to do all sorts of new things. From the high tech to the tactile, outdoor utilises cutting edge technology to engage consumers in ever evolving ways. It’s at the heart of change for brands, activating consumer behaviour and creating new touch points.

Still not convinced about outdoor advertising? 

Why not take a look at our Campaign Showcase section to see how outdoor advertising with Exterion Media worked for them.

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