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Retail Advertising

Available at supermarkets and shopping malls across Northern Ireland, our retail advertising opportunities deliver results due to their proximity to the point of purchase and ability to reach audiences when they are in an active shopping mindset.

Whether it's targeting the grocery shopper at supermarkets or leisure shoppers as they shop for clothing and cosmetics at shopping malls, we have a retail format to suit your needs.

Our extensive coverage means we can tailor packages to your specific needs including budget goals and geographical targeting needs. 

Read more about our retail advertising opportunities below or contact a member of our team at belfast@exterionmedia.co.uk to discuss adding retail advertising to your next campaign.

PurchasePoints 6 Sheets

Reach and remind shoppers in Northern Ireland at the Point of Purchase with a presence at major supermarket multiples including; Tesco, Dunnes Stores, Sainsbury’s, M&S and Iceland. Located at store entrance, or on the mall concourse, PurchasePoints 6 sheets are ideally placed to reach and remind shoppers about your product.  Crucially, this audience are in an active shopping mindset and are ready and willing to spend!

PurchasePoints 6 sheets Exterion Media

Did you know?

  • PurchasePoints are a standard 6 sheet size making them the perfect format to add to other 6 sheet campaigns.
  • As little as 60 x PurchasePoints across 2 weeks reaches 42% of all Northern Ireland mainshoppers with kids under 15 years old
  • Exterion Media are members of JNOR (Joint National Outdoor Research) which means that our PurchasePoints 6 sheets are measured and accountable, so we can tell you how many people in your target audience are likely to see your campaign.

StorePoints

StorePoints offer a cost-effective presence at every Tesco Extra and Superstore in Northern Ireland. A network of advertising panels placed on security barriers inside the store, StorePoints are visible to all shoppers as they enter the supermarket making them the ideal format to encourage shoppers to place your brand in their basket!

StorePoints tesco northern ireland exterion media

Did you know?

  • With a single pack of StorePoints available every 2 week cycle, you’ll boost your brands share of voice by having solus standout upon entry to Tesco stores

  • Each StorePoint offers over 1m² of prime space to maximise visibility of your brand in-store.

  • Tesco is Northern Ireland’s largest grocery retailer with a market share of 35.2% - that’s the equivalent of 253,054 households doing all their grocery shopping at Tesco!

Exterion Media Point of sale icons

Don't need to drive sales in-store? You can still get Checked Out!

At Exterion Media we understand that not every campaign needs to drive sales in-store at a supermarket or shopping mall, but our PurchasePoints 6 sheets are capable of more than placing your message close to the point of purchase.

When it comes to PurchasePoints 6 sheets, if you think beyond the checkout you can add unique campaign reach to your existing 6 sheet campaigns. PurchasePoints 6 sheets place your message at a key OOH touchpoint, engaging more audiences through use of tried and tested multi-format OOH practices. This increases your campaign visibility and ensures your campaign gets checked out by more people! You can even achieve all this without spending more!

Want to learn how to get checked out with PurchasePoints 6 sheets? Watch our short video below.


Sources: CAFAS Q1 2018 V.36 (14 days / April / Adults 15+ / All NI)



Interested in exclusively targeting the shopping mall audience? Why not consider digital mall advertising?

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