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Retail and Point of Sale Advertising

Exterion Media Northern Ireland Audience

Our Retail portfolio of products are available across Northern Ireland in Tesco, Dunnes Stores and high footfall shopping centres and shopping malls.  Our Retail portfolio delivers results because of their close proximity to the point of purchase, they reach audiences in an active shopping frame of mind with minimal wastage of advertising budgets.  

Whatever your campaign objective, we have a retail format to suit your needs.  Whether it's targeting the grocery shopper at supermarkets, or the leisure shopper as they shop for clothing and cosmetics at shopping malls, we can help.

Our extensive site list means we can tailor packages to your specific needs.

PurchasePoints 6 Sheets

Reach and Remind Shoppers at the Point of Purchase

PurchasePoints 6 sheets are located at supermarkets such as Tesco and Dunnes Stores, but also at various shopping malls across Northern Ireland.  Located at store entrance or on the mall concourse, their placement is ideal to reach shoppers and remind them about your product. Crucially, this audience are in an active shopping mindset and are ready and willing to spend!

Not only are PurchasePoints 6 sheets the perfect platform to encourage shoppers to purchase your product but they also offer valuable unique campaign coverage and make a great addition to your other 6 sheet activity.

To view a full list of locations download our Planning Guide?

We also offer a network of digital screens in malls across Northern Ireland.  To find out more visit our Digital section.

Cadbury 6 sheet PurchasePoint

StorePoints: Security Barrier Advertising

An in-store presence at every Tesco supermarket

StorePoints are a network of advertising panels placed on security barriers inside every Tesco Northern Ireland store.  They are visible to all shoppers as they enter the supermarket.  With a single pack of StorePoints available every 2 weeks, you’ll achieve 100% coverage of Tesco stores across Northern Ireland.

Tesco NI in-store advertisement

Did you know?

38% of mainshoppers in Northern Ireland spend at least £71 a week on groceries, with a further 19% spending between £51 and £70

Source: NI Target Group Index





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Exterion Media Northern Ireland Audience

Point of Sale advertising sends sales soaring

Electronic Point of Sale data reveals how a presence at the store helps drive sales.

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