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Bus Advertising

Exterion Media is the main provider of bus advertising, giving advertisers the ability to reach audiences right across Northern Ireland. 

It’s no surprise that public transport has faced huge challenges in light of the global pandemic. The world has changed. We're now faced with balancing living with the virus and continuing about our lives in a ‘new normal’.  Ultimately, audiences are still there. They are still making essential trips and seeking enjoyment and fulfilment outside of their homes by visiting non-residential locations for recreation. 

Routines and behaviours of audiences may have changed (e.g. working from home and making journeys closer to home) but this just means audience missions and locations are more varied which is why bus advertising and it's mobility brings about great benefits, including increased cost-effectiveness. 

Buses by their very nature move and as a result reach more people in more locations, whether that's residential areas, or non-residential areas such as retail, hospitality, town and city centres.

bus

Buses have always been on Northern Ireland's roads during the crisis. Now traffic and mobility increases following lockdown restrictions means exposure to bus advertising has increased too

Bus advertising offers much more than a means to communicate with those travelling on the bus. With formats to suit every campaign need and budget, it’s a way to reach those who come into contact with bus advertising as they return to travelling on our roads, or shop and enjoy recreational activities in our towns and cities. 

Buses continue to provide an essential service connecting people and places across Northern Ireland for those who cannot work from home, for education, for shopping, for recreation or even for staycation. By their very nature buses provide vital connections between towns and cities across Northern Ireland which means they are present on our roads, whether that’s at a local level, or in our major towns and cities.

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Bus is right up your street

Bus advertising is capable of reaching audiences whether they are making journeys closer to home, or visiting city and town centres – even if it is for recreation rather than work. With over 25,735 km of public road in Northern Ireland, bus advertising gives advertisers miles of opportunity to reach audiences out of their homes regardless of their mission or journey purpose. You can handpick depots and use a combination of Belfast Metro and regional Ulsterbus bus services to mirror your audiences’ outdoor travel patterns and capture attention as they continue to live their lives in a 'new normal'.

For more on how Bus is right up your street, download our short presentation here.

Our Regions. Your Audience: Bus advertising connects with increasingly important local communities

We know that changes to travel patterns have occurred as a result of COVID-19 and that audiences are making more local journeys. Our work.shop.play. community told us that when it came to spending time outside of their homes over the next month 53% would be spending more time in a neighbouring town / city within 5 miles of where they live.

With 23 bus depots across Northern Ireland it’s easy to reach those making local journeys in towns, cities and neighbourhoods across the country with bus advertising. Exterion Media is an expert in providing bus advertising solutions that reach the heart of local areas. We can tailor a campaign that reaches your local audience in any town or city across Northern Ireland.

View our regional bus section to read more about what we can offer in your location.

exterion media bus advertising belfast northern ireland

Bus Formats

You can explore the various Bus Advertising formats available and their unique benefits by expanding each section below.  


  • T-Sides

    bus advertising exterion media northern ireland

    T-Sides are the ultimate brand builder.  

    What makes the T-Side so powerful is its stature, combined with a drop section that lends itself to stunning visuals, ideal for propelling brands to fame and boosting recall, reinforced by over half of Urbanites who say T-Sides “make the brand or company advertised more memorable”.

    Captivating attention across all out-of-home journeys, but noticed most when shopping, socialising and during the lunch break. Two thirds of Urbanites told us they think T-Sides are particularly great at “launching a new product or brand”, 60% said they were great at “making you aware of an existing brand’s promotion” and 52% of those who see T-Sides say bus advertising reminds them of a product or brand they’ve already heard on radio, or seen on TV.

    Interested in advertising on T-Sides? Contact a member of our team on 028 9104 2116 or email belfast@exterionmedia.co.uk

    Source: work.shop.play.

  • Supersides

    exterion media bus advertising northern ireland

    Supersides stimulate during a social setting. Highly visible and in proximity to shops and leisure venues, Supersides engage urban audiences at a time when they are feeling relaxed yet impulsive... and ready to spend!

    Over two thirds notice Supersides when shopping in their town or city centre followed equally by 52% when out socialising and 54% on their lunch break.  Their towering placement, high above the crowds of shoppers explains the huge 82% who think Supersides make it easier to see the advert when on the high street.  Increased visibility, within a relevant environment, reveals why 51% of those who see Supersides think “buses are a great place to tell them about new products and special offers”.

    Interested in advertising on Supersides? Contact a member of our team on 028 9104 2116 or email belfast@exterionmedia.co.uk

    Source: work.shop.play.

  • Solus Rears

    Bus Advertising Belfast Northern Ireland

    Solus Rears boast increased dwell time in addition to engaging audiences who have the means to take immediate action!

    Although the smallest of the Bus external formats, don’t be fooled - their placement is everything!  Solus Rears are perfectly placed for one-to-ones with motorists and their passengers, supported by the fact that 83% think they make it easier to see the advert when travelling in the car.  Because of this, Solus Rears also boast increased dwell time in addition to engaging audiences who have the means to take action – a third say Solus Rears are great for communicating with them when they are close to a particular business.  

    Interested in advertising on Solus Rears? Contact a member of our team on 028 9104 2116 or email belfast@exterionmedia.co.uk

    Source: work.shop.play.


  • Streetliners 

    bus advertising exterion media northern ireland

    Streetliners offer the chance to engage with an urban audience when they're at their most relaxed and receptive. Making a true connection when out and about in their local area, and close to their homes.

    Making your message relevant is also welcomed by Urbanites who notice Streetliners, 43% of whom think that advertising written with the situation / environment in mind is more entertaining and holds their attention for longer. In equal measure, Streetliners are noticed most by Urbanites when shopping and out about in their local area.

    Interested in advertising on Streetliners? Contact a member of our team on 028 9104 2116 or email belfast@exterionmedia.co.uk

    Source: work.shop.play.


  • Passenger Panels

    Bus Advertising Belfast Northern Ireland

    With a socially engaged and relaxed audience at your disposal, Passenger Panels are the perfect platform to persuade.  

    Noticed mostly during the commute, but also when going shopping and socialising, most passengers are connected commuters with time to take action!  Supporting this further is the 63% who notice Passenger Panels who say “bus advertising often gives them something to read” and the 7in10 who think Passenger Panels are great at communicating information when they have time to read and take note of relevant contact information. 2in5 also say they persuade or remind them to something whilst travelling on the bus.

    Passenger Panels are available in two different sizes; Commuter Cards and Back of Drivers.

    Interested in advertising on Passenger Panels? Contact a member of our team on 028 9104 2116 or email belfast@exterionmedia.co.uk

    Source: work.shop.play.


  • Mega Rears

    Bus Advertising Belfast Northern Ireland

    Captivate audiences with 4 metre high creative canvas to showcase your message and make an impact!

    Mega Rears seize both drivers’ and pedestrians’ attention and have generated some of the most famous and talked about Bus campaigns over the years because they have the power to make a huge impact on a wide audience. 

    Mega Rears are an ideal format to build and maintain brand awareness over a longer period of time, gaining maximum value from bus advertising.

    We can provide you with the space needed to showcase your brand to an invaluable audience and work together to deliver an amazing execution.

    Interested in advertising on Mega Rears? Contact a member of our team on 028 9104 2116 or email belfast@exterionmedia.co.uk



  • Wrapped Bus

    Bus Advertising Belfast Northern Ireland

    An opportunity to 'own the bus', make a real statement and create a talked about iconic campaign

    The mobile nature Bus advertising already dominates high streets across Northern Ireland. A Wrapped Bus, either double deck or single deck, amplifies your message even further by providing maximum and unmissable impact.

    Wrapped Buses offer the largest advertising canvas with a double deck bus longer than a 48 sheet poster and with a larger area than a 96 sheet.  Allowing you to brand almost every aspect of the bus, this format virtually provides ownership of the bus allowing you to really let the creative juices flow and make a real statement on the street.
     
    It’s the ultimate way to advertise on a large scale and take your message to areas where other OOH formats cannot reach.

    Interested in wrapping a bus? Contact a member of our team on 028 9104 2116 or email belfast@exterionmedia.co.uk



To discuss your Bus Advertising requirements, please contact us on 028 9104 2116 or email belfast@exterionmedia.co.uk

You may also be interested in

Bus Planning Guide

Bus Production Specifications

Regional Bus Advertising Opportunities

Cycle Calendar

Advertising during COVID-19


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