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Mall D6s

A regional network of high definition digital screens in malls across Northern Ireland

Outdoor poster advertising

Our Mall D6 network provides the opportunity to broadcast entertaining, rich content to audiences in Belfast and in towns and cities across Northern Ireland.

The mall environment remains an important part of life for Northern Ireland consumers who crave a physical place to congregate, connect, and engage with other people. Shopping centres fulfill a large part of that need. They have become highly integrated into the social fabric of the communities they serve.

Whilst our digital malls are among the first choice for shopping, malls are more than places to simply shop. Malls are destinations where people to go shop, eat and be entertained. So, even if your business isn’t in the mall, your customers are.

Our Mall D6 Network

With 20 screens located across 5 malls, our Mall D6 network exposes your message to 400,000+ shoppers every week. Advertising opportunities can be accessed via a network pack or can screens can be handpicked for a customised and targeted approach.

exterion media digital mall icons

  • A Platform to Engage - larger than life 70 inch digital screens are placed back to back to captivate the attention of shoppers regardless of their direction of travel, providing the perfect platform to engage.
  • Think Smart. Act Fast – with Mall D6 advertising you can take advantage of the ‘live’ nature and remove the confines of 2 week buying cycles to meet your own timing requirements or be more reactive to real-world events.
  • Flexibility Like No Other – Make the most of the creative flexibility of Mall D6s by using multi-file creatives to broadcast different creative treatments by loop change, time of day, day of week and even location.


Explore our Mall D6 locations by expanding the sections below or by downloading our Planning Guide.

To discuss your Mall D6 advertising requirements, contact us on 028 9104 2116 or by emailing belfast@exterionmedia.co.uk



  • Kennedy Centre, Belfast

    Exterion Media Northern Ireland DOOH Digital mall advertising

    The Kennedy Centre is situated on the vibrant Falls Road and lies at the heart of West Belfast.  It benefits from a catchment of 487,889 people and is anchored by the largest Sainsbury’s in Ireland .  It’s also home to a state of the art 8 screen Omniplex digital cinema making the perfect place to shop and play.

    Did you know?

    • We have 4 x 70 inch digital screens located on the mall concourse at Kennedy Centre

    • Digital advertising at Kennedy Centre is available as part of our network pack or can be bought standalone 

    • Our creative team can develop and produce your broadcast ready digital advertising copy for Kennedy Centre – for more information contact a member of our team.


    Exterion Media Northern Ireland DOOH Digital mall advertising


  • Bloomfield, Bangor

    Exterion Media Northern Ireland DOOH Digital mall advertising

    Bloomfield Shopping Centre is located only 14 miles from Belfast in Bangor, the fourth largest town in Northern Ireland and home to a population of circa 76,500.  In addition to this, Bangor has a wider catchment area of 200,000 people within a 20 minute drive time.

    Did you know?

    • We have 4 x 70 inch digital screens located on the mall concourse at Bloomfield Shopping Centre

    • Digital advertising at Bloomfield Shopping Centre is available as part of our network pack or can be bought standalone 

    • Our creative team can develop and produce your broadcast ready digital advertising copy for Bloomfield Shopping Centre – for more information contact a member of our team.


    Exterion Media Northern Ireland DOOH Digital mall advertising


  • Erneside, Enniskillen

    Exterion Media Northern Ireland DOOH Digital mall advertising

    Erneside Shopping Centre is situated approximately 80 miles south west of Belfast and 12 miles from the border of County Cavan.  As a result the centre benefits from strong cross border trade and is the area's principal retail centre – ideal for attracting affluent residents and tourist shoppers alike. The centre is anchored by a 34,000 sq. ft. Next and 31,000 sq. ft Marks & Spencer.

    Did you know?

    • We have 4 x 70 inch digital screens located on the mall concourse at Erneside Shopping Centre

    • Digital advertising at Erneside Shopping Centre is available as part of our network pack or can be bought standalone 

    • Our creative team can develop and produce your broadcast ready digital advertising copy for Erneside Shopping Centre – for more information contact a member of our team.


    Exterion Media Northern Ireland DOOH Digital mall advertising


  • Rushmere, Craigavon

    Exterion Media Northern Ireland DOOH Digital mall advertising

    Based in Craigavon, Rushmere Shopping Centre provides over 70 shops and eateries for shoppers from Portadown, Lurgan and Craigavon with 57% of shoppers within a 15 minute drive. Excellent road access also attracts shoppers from West of the Province as well as substantial cross border trade. The centre is anchored by Sainsbury’s and Debenhams.

    Did you know?

    • We have 4 x 70 inch digital screens located on the mall concourse at Rushmere Shopping Centre

    • Digital advertising at Rushmere Shopping Centre is available as part of our network pack or can be bought standalone 

    • Our creative team can develop and produce your broadcast ready digital advertising copy for Rushmere Shopping Centre – for more information contact a member of our team.


    Exterion Media Northern Ireland DOOH Digital mall advertising


  • The Quays, Newry

    Quays Newry digital OOH

    Located in Newry, The Quays is a shopping and leisure development which extends to over 375,000 sq ft, including retail leisure and office space. It is anchored by Debenhams and Sainsburys with a strong fashion line up including Next, Topshop, River Island, H&M, Miss Selfridge, Oasis and Monsoon. Additionally there is a 10 screen Omniplex cinema.

    Did you know?

    • We have 4 x 70 inch digital screens located on the mall concourse at The Quays

    • Digital advertising at The Quays is available as part of our network pack or can be bought standalone 

    • Our creative team can develop and produce your broadcast ready digital advertising copy for The Quays – for more information contact a member of our team.


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