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An Irish Icon Awakes and Lights Up Belfast!

Powers Irish Whiskey

Iconic Irish brand, Powers Whiskey, is lighting up Belfast with Exterion Media’s premium fully backlit T-Sides.  This iconic format is a perfect fit for the brand which is also supported by standard T-Sides targeting key geographic areas across Northern Ireland. 

T-Sides are amongst the most distinctive of advertising formats, and by adding illumination to this already powerful format ensures the Iconic Powers Irish Whiskey brand will dazzle, glow and shine this autumn. 

The campaign also delivers some impressive coverage, with 89% of men aged 35-44 and 93% of men aged 45-54 in Greater Belfast being exposed to the campaign throughout its 2 week duration – makes it truly unmissable.

In Belfast alone Buses with the Powers Irish Whiskey ‘Simply Complex’ campaign message will make an average of 40,000 trips and cover over 240,000 miles.  These credentials all ensure scale, mobility, high frequency and impact for Powers Irish Whiskey. 

Sarah Harvey from Powers Irish Whiskey commented;

“I am delighted with the Bus T-sides for Powers Irish Whiskey. The frequency and visibility achieved for the budget delivers exceptional value for money.  Add to this, the striking creative standout offered by the illuminated T-sides create an almost 3D effect”.

The campaign was planned and bought by AV Browne and PML Group NI.

For more information on Exterion Media backlit T-Sides contact us or visit the Our Media section by clicking here.

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