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We’re Barking Mad about Dogs!

*32% say their dog gets more attention on social media than they do*

*1 in 10 prefer kissing their dog than their partner *

work shop play dog lovers research results

Recent research from, the online research panel in Northern Ireland, revealed just how popular our four-legged friends are! The research shows the bond between dogs and a people in Northern Ireland is undeniable. 

A whopping 91% of dog owners in NI say they consider their dog a member of the family, so it’s not surprising that over 40% also buy their dog a gift for special occasions such as Birthdays and Christmas. It appears gifting isn’t exclusive to special occasions - a fifth of male respondents confessed to spending more money on their dog each month than on their partner!  

Love for our canine friends isn’t just expressed through gifts with 1 in 10 saying they prefer kissing their dog than their partner!  Or perhaps a doggy dinner date is in order? It seems so as 57% would like to see more dog-friendly cafes, restaurants and bars in Northern Ireland.

The research also showed how we like to show-off our precious pooches on social media, unfortunately they seem to steal the limelight! A third of members said their dog gets more attention than they do when they post about them on social media.

Want to get involved? Join the conversation at and you could win great prizes!

Download a summary of the results here, or contact a member of Exterion Media for the full results.

work shop play dog lovers research results

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