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Bus drives support for Northern Ireland’s Independent Retailers

Retail NI 2020 

Retail NI Chief Executive Glyn Roberts pictured with Exterion Media's Martin Heatley

Retail NI has launched its Independents’ Day campaign for 2020 with bus advertising broadcasting calls for the public to vote for their favourite independent retailer.

The campaign comes as Northern Ireland emerges from the COVID-19 lockdown restrictions and non-essential retailers reopen their doors, with people once again returning to high streets across the country.

Throughout the crisis, many essential retailers remained open to support their communities, providing food and other vital products at the height of the pandemic.

Retail NI Chief Executive Glyn Roberts said:

“There has never been a more important time to celebrate and acknowledge local independent retailers as we work through the Covid-19 crisis. As we now start along the long road of recovery, now more than ever, we need consumers to support independent retailers to boost our high streets and the rebuilding of our local economy. July will now be Independents’ Month and we will be using this month as the biggest ever showcase of our amazing world class local independent retailers and the huge contribution they make to our local communities, high streets, and local suppliers. This July we want shoppers to vote independent!”

Martin Heatley, General Manager of Exterion Media said:

“Much like bus services which remained in place as an essential service for key workers and those making essential trips – there’s a natural synergy between the Independents’ Day 2020 campaign and bus advertising as a leading media platform. With audience levels returning, there’s no better time to harness the power of bus advertising and encourage people to show their support for local retailers”.

The official launch of Independents’ Day 2020 was attended by Diane Dodds MLA, Minister for the Economy who said:

“From the very early days of this pandemic, retail workers have been at the frontline delivering an essential service to the people of Northern Ireland. Many shops remained open during lockdown and quickly adapted their premises to ensure the safety of their customers and staff. I know how hard everyone in the retail trade has been working. The Independents’ Day awards provide the opportunity for us all to say thank you and I would encourage people to vote for their favourite retail outlet.”

The campaign is supported by the Irish News and Camelot. To cast your vote visit before 31st July 2020

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