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Emirates drives relevancy with dynamic outdoor campaign on Pulse Smart Hubs

Emirates

Dynamic digital outdoor adverts drive message relevancy amongst NI holidaymakers

This February Emirates launched its dynamic outdoor campaign across the Pulse Smart Hub digital network in Belfast City Centre enabling the airline to cut through with bold creative and capture the full attention of audiences - ultimately ensuring message relevancy whatever the weather, or time of day!

A combination of 5 creative executions, using a mix of static and subtle motion artwork, were used to inspire audiences with what Dubai has to offer as a holiday destination, and how Emirates is the perfect travel partner to take them there.

Each creative design is activated based on real-life weather conditions displaying the fun ‘get soaked’ message when it rains and a ‘cool off’ message when the sun shines! Each treatment also acted as a showcase for attractions and activities the city has to offer NI holidaymakers.

The campaign also added clever day-part scheduling to feature a popular Dubai attraction during rush hour commuting times. 

Emirates

For more information on this campaign, or to create your own Pulse Smart Hub dynamic campaign, email us or talk to us on 028 4451 1888.


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